SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


(X)   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended:  September 30, 1996

                                       OR

(  )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

for the transition period from _________________________to______________________
Commission file number                                0-1469
                          CHURCHILL DOWNS INCORPORATED
             (Exact name of registrant as specified in its charter)

         KENTUCKY                                                  61-0156015
(State or other jurisdiction of                              (IRS Employer
incorporation or organization)                               Identification No.)

                    700 CENTRAL AVENUE, LOUISVILLE, KY 40208
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (502) 636-4400
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                             Yes   X     No______

The number of shares  outstanding  of  registrant's  common stock at November 5,
1996 was 3,654,264 shares.

                                    Page 1 of 33





                            CHURCHILL DOWNS INCORPORATED

                                      I N D E X


                                                                  PAGES

PART I.  FINANCIAL INFORMATION

   ITEM 1.  Condensed Consolidated Financial Statements (Unaudited)

            Condensed Consolidated Balance Sheets, September 30, 
            1996, December 31, 1995 and September 30, 1995           3

            Condensed Consolidated Statements of Operations
            for the nine months ended September 30, 1996 and 1995    4

            Condensed Consolidated Statements of Operations
            for the three months ended September 30, 1996 and 1995   5

            Consolidated Statement of Stockholders' Equity
            for the nine months ended September 30, 1996             6

            Condensed Consolidated Statements of Cash Flows for the
            nine months ended September 30, 1996 and 1995            7

            Condensed Notes to Consolidated Financial Statements  8-10

   ITEM 2.  Management's Discussion and Analysis of Financial
            Condition and Results of Operations                  11-21

PART II.  OTHER INFORMATION AND SIGNATURES

   ITEM 6.  Exhibits and Reports on Form 8-K                        22

   Signatures                                                       23

   Exhibit Index                                                    24

   Exhibit                                                       24-32


                                    Page 2 of 33




CHURCHILL DOWNS INCORPORATED CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) September 30, December 31, September 30, ASSETS 1996 1995 1995 ----------- ----------- ------------ Current assets: Cash and cash equivalents $ 9,546,648 $ 5,856,188 $ 3,597,668 Accounts receivable 3,152,738 2,098,901 1,226,462 Other current assets 263,007 549,820 814,263 ----------- ----------- ----------- Total current assets 12,962,393 8,504,909 5,638,393 Other assets 3,822,956 4,632,044 4,821,299 Property, plant and equipment 99,743,493 97,451,463 97,137,205 Less accumulated depreciation (36,141,096) (33,101,934) (33,121,064) ----------- ----------- ----------- 63,602,397 64,349,529 64,016,141 ----------- ----------- ----------- $80,387,746 $77,486,482 $74,475,833 =========== =========== =========== LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Notes payable $ 70,097 $ 70,097 $ 425,213 Accounts payable 13,000,577 6,517,508 7,358,218 Accrued expenses 3,577,485 3,310,882 1,577,186 Dividends payable -- 1,892,302 -- Income taxes payable 2,569,508 1,049,508 1,636,008 Deferred revenue 1,825,689 6,098,541 1,428,016 ------------ ------------ ----------- Total current liabilities 21,043,356 18,938,838 12,424,641 Notes payable 2,885,784 6,351,079 7,088,059 Outstanding mutuel tickets (payable after one year) 2,564,265 2,256,696 2,517,399 Deferred compensation 1,092,562 871,212 1,056,554 Deferred income taxes 2,415,500 2,415,500 2,248,000 Minority interest 175,391 -- 163,800 Stockholders' equity: Preferred stock, no par value; authorized, 250,000 shares; issued, none Common stock, no par value; authorized, 10 million shares; outstanding, 3,654,264 shares, September 30, 1996; 3,784,605 shares, December 31, 1995; 3,784,605 shares, September 30, 1995 3,493,013 3,504,388 3,504,388 Retained earnings 46,851,050 43,486,460 45,878,858 Deferred compensation costs ( 68,175) (272,691) (340,866) Note receivable for common stock (65,000) (65,000) (65,000) ------------ ------------ ------------ 50,210,888 46,653,157 48,977,380 ----------- ----------- ----------- $80,387,746 $77,486,482 $74,475,833 =========== =========== =========== The accompanying notes are an integral part of the consolidated financial statements.
Page 3 of 33 CHURCHILL DOWNS INCORPORATED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS for the nine months ended September 30, 1996 and 1995 (Unaudited) NINE MONTHS ENDED SEPTEMBER 30, 1996 1995 ----------- ------------ Net revenues $80,141,506 $71,169,949 Operating expenses 61,064,016 54,372,612 ----------- ----------- Gross profit 19,077,490 16,797,337 Selling, general and administrative expenses 5,665,668 5,586,844 Operating income 13,411,822 11,210,493 ----------- ----------- Other income (expense): Interest income 214,924 165,085 Interest expense (238,515) (405,801) Miscellaneous, net 296,244 203,454 ----------- ----------- 272,653 ( 37,262) ----------- ----------- Earnings before income taxes 13,684,475 11,173,231 Federal and state income taxes (5,490,000) (4,470,000) ----------- ----------- Net earnings $ 8,194,475 $ 6,703,231 =========== =========== Net earnings per share (based on weighted average shares outstanding of 3,747,195 and 3,785,494 in 1996 and 1995, respectively) $ 2.19 $ 1.77 ====== ====== The accompanying notes are an integral part of the consolidated financial statements. Page 4 of 33 CHURCHILL DOWNS INCORPORATED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS for the three months ended September 30, 1996 and 1995 (Unaudited) THREE MONTHS ENDED SEPTEMBER 30, 1996 1995 ----------- ------------ Net revenues $13,981,302 $13,222,206 Operating expenses 14,995,938 14,620,909 ----------- ----------- Gross profit (loss) (1,014,636) (1,398,703) Selling, general and administrative expenses 1,767,794 2,173,521 ----------- ----------- Operating income (loss) (2,782,430) (3,572,224) ----------- ----------- Other income (expense): Interest income 120,293 68,142 Interest expense (292) (49,069) Miscellaneous, net 171,441 105,447 ----------- ----------- 291,442 124,520 ----------- ----------- Earnings (loss) before income tax benefit (2,490,988) (3,447,704) Federal and state income tax benefit 910,000 1,273,000 ----------- ----------- Net earnings (loss) $(1,580,988) $(2,174,704) =========== =========== Net earnings (loss) per share (based on weighted average shares outstanding of 3,704,721 and 3,786,119 in 1996 and 1995, respectively) $( .43) $( .57) ======= ======= The accompanying notes are an integral part of the consolidated financial statements. Page 5 of 33
CHURCHILL DOWNS INCORPORATED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY For the nine month period ended September 30, 1996 Note Deferred Common Retained Receivable for Compensation Stock Earnings Common Stock Costs Total Balances December 31, 1995 $ 3,504,388 $43,486,460 $ (65,000) $ (272,691) $46,653,157 Net earnings 8,194,475 8,194,475 Deferred compensation amortization 204,516 204,516 Issuance of common stock 112,941 112,941 Repurchase of common stock (124,316) (4,829,885) (4,954,201) ------------ ------------ ------------- ----------- ------------ Balances September 30, 1996 $ 3,493,013 $46,851,050 $ (65,000) $ (68,175) $50,210,888 =========== =========== ============ ========== =========== The accompanying notes are an integral part of the consolidated financial statements.
Page 6 of 33 CHURCHILL DOWNS INCORPORATED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS for the nine months ended September 30, 1996 and 1995 (Unaudited) NINE MONTHS ENDED SEPTEMBER 30, 1996 1995 ----------- ------------ Cash flows from operating activities: Net earnings $ 8,194,475 $ 6,703,231 Adjustments to reconcile net earning to net cash provided by operating activities: Depreciation and amortization 3,441,832 3,476,628 Increase (decrease) in cash resulting from changes in operating assets and liabilities: Accounts receivable (1,053,837) 1,050,756 Other current assets 286,813 (72,703) Income taxes payable 1,520,000 1,636,008 Deferred revenue (4,272,852) (4,714,095) Accounts payable and accrued expenses 7,483,107 2,020,444 Minority interest 175,391 -- Other 406,418 1,637,571 ----------- ---------- Net cash provided by operating activities 16,181,347 11,737,840 ----------- ---------- Cash flows from investing activities: Additions to property, plant and equipment, net (2,292,030) (7,599,504) Net cash used in investing activities (2,292,030) (7,599,504) Cash flows from financing activities: Decrease in bank note payable, net (3,465,295) (1,170,042) Dividend paid (1,892,302) (1,891,659) Common stock issued 112,941 -- Common stock repurchased (4,954,201) -- ----------- ----------- Net cash used in financing activities (10,198,857) (3,061,701) ------------ ----------- Net increase in cash and cash equivalents 3,690,460 1,076,635 Cash and cash equivalents, beginning of period 5,856,188 2,521,033 ----------- ----------- Cash and cash equivalents, end of period $ 9,546,648 $ 3,597,668 =========== =========== Supplemental disclosures of cash flow information: Cash paid during the period for: Interest $ 261,182 $ 355,610 Income taxes $ 3,770,000 $ 2,790,000 The accompanying notes are an integral part of the consolidated financial statements. Page 7 of 33 CHURCHILL DOWNS INCORPORATED CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS for the nine months ended September 30, 1996 and 1995 (Unaudited) 1. Because of the seasonal nature of the Company's business, revenues and operating results for any interim quarter are not indicative of the revenues and operating results for the year and are not necessarily comparable with results for the corresponding period of the previous year. The Company normally earns a substantial portion of its net income in the second quarter of each year during which the Kentucky Derby is run. The Kentucky Derby is run on the first Saturday in May. During the nine months ended September 30, 1996 the Company conducted simulcast receiving wagering for 1,115 location days. The Company operated simulcast wagering at its Sports Spectrum site in Louisville, Kentucky for 160 days during the nine month period, compared to 163 days in 1995. Additionally, the Company conducts whole card simulcast wagering on-track during its Churchill Downs live meets. Through its subsidiary, Hoosier Park L.P. ("HPLP"), the Company conducted simulcast wagering at its racetrack in Anderson, Indiana and at three simulcast wagering facilities located in Merrillville, Ft. Wayne and Indianapolis, Indiana for a total of 955 days compared to 542 days in 1995 when only three facilities were operating for a portion of the year. 2. The accompanying consolidated financial statements are presented in accordance with the requirements of Form 10-Q and consequently do not include all of the disclosures normally required by generally accepted accounting principles or those normally made in the Company's annual report on Form 10-K. The year end condensed balance sheet data was derived from audited financial statements, but does not include all disclosures required by generally accepted accounting principles. Accordingly, the reader of this Form 10-Q may wish to refer to the Company's Form 10-K for the period ended December 31, 1995 for further information. The accompanying consolidated financial statements have been prepared in accordance with the registrant's customary accounting practices and have not been audited. In the opinion of management, all adjustments necessary for a fair presentation of this information have been made and all such adjustments are of a normal recurring nature. 3. On January 26, 1994, the Company, through its wholly owned subsidiary, Churchill Downs Management Company ("CDMC"), purchased Anderson Park, Inc. ("API") for approximately $1,950,000. API owned an Indiana Standardbred racing license and was in the process of constructing a racing facility in Anderson, Indiana. Subsequently, the facility was completed and, contemporaneously with the commencement of operations on September 1, 1994 the net assets of API were contributed to a newly formed partnership, HPLP, in return for an 87% general partnership interest. Page 8 of 33 CHURCHILL DOWNS INCORPORATED CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS for the nine months ended September 30, 1996 and 1995 (continued) (Unaudited) In December 1995, the Company entered into a Partnership Interest Purchase Agreement with Conseco HPLP, L.L.C. ("Conseco") for the sale of 10% of the Company's partnership interest in HPLP to Conseco. This sale was closed on May 31, 1996. The purchase price for the 10% partnership interest was $218,390 and the transaction also included a payment of $2,603,514 for the acquisition of a 10% interest in the debt owed by HPLP to CDMC at face value of debt at the date of the closing. Conseco and Pegasus Group, Inc. ("Pegasus") are limited partners of HPLP and API continues to be the sole general partner of HPLP. This sale is not anticipated to have any material effect on operations in 1996. From May 31, 1996 through December 31, 1998, Conseco has an option to purchase from API an additional 47% partnership interest in HPLP and an additional 47% interest in the debt owed by HPLP to CDMC. The purchase price of the additional partnership interest will be approximately $6,222,000 and the purchase price of the additional debt will be approximately $15,934,000. This purchase is subject to the approval of the Indiana Horse Racing Commission. Following this purchase, Conseco will be the sole general partner of HPLP, and API and Pegasus will be limited partners of HPLP with partnership interests of 30% and 13%, respectively. CDMC will continue to have a long-term management agreement with HPLP pursuant to which CDMC has operational control of the day-to-day affairs of HPLP and its related simulcast operations. 4. During the nine month period ended September 30, 1996, the Company acquired 58,650 shares of its common stock at a total cost of $2,346,001, and 75,600 shares at a total cost of $2,608,200. Additionally, during this period the Company issued 3,909 shares of its common stock to employees under its Stock Purchase Plan for total proceeds of $112,941. Quarterly earnings per share amounts do not add to year-to-date earnings per share for 1996 because of these changes in the number of outstanding shares. 5. The Company has an unsecured $20,000,000 bank line of credit with various options for the interest rate, none of which are greater than the bank's prime rate. Borrowings are payable on January 31, 1997. There were no borrowings outstanding at September 30, 1996 and $6.0 million in borrowings were outstanding at September 30, 1995. 6. On January 22, 1992, the Company acquired certain assets of Louisville Downs, Incorporated for $5,000,000. In conjunction with this purchase, the Company withheld $1,000,000 from the amount due to the sellers to offset certain costs related to the remediation of environmental contamination associated with underground storage tanks at the site. All of the $1,000,000 hold back has been utilized as of December 31, 1995. Page 9 of 33 CHURCHILL DOWNS INCORPORATED CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS for the nine months ended September 30, 1996 and 1995 (continued) (Unaudited) It is not anticipated that the Company will have any liability as a result of compliance with environmental laws with respect to any of the Company's property. Compliance with environmental laws has not otherwise affected development and operation of the Company's property and the Company is not otherwise subject to any material compliance costs in connection with federal or state environmental laws. 7. Certain balance sheet and statement of operations items have been reclassified in the prior year to conform to current period presentation. Page 10 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS RESULTS OF OPERATIONS This discussion and analysis contains both historical and forward-looking information. The forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be significantly impacted by certain risks and uncertainties described herein, and in the Company's annual report on Form 10-K for the year ended December 31, 1995. The Company's principal business is conducting pari-mutuel wagering on Thoroughbred and Standardbred horse races. For many years, the Company has conducted live Spring and Fall race meetings for Thoroughbred horses in Kentucky. In 1988, the Company began in-state simulcasting ("intertrack") of its live races, except those run on Kentucky Derby Day, by sending its video signal to other locations in Kentucky for purposes of pari-mutuel wagering into the Company's mutuel pool. In 1989, the Company commenced operations as a receiving track for intertrack simulcasting. During November 1991, the Company began interstate simulcasting for all of the live races with the receiving locations participating in the Company's mutuel pool. The Kentucky Derby and Kentucky Oaks, which are run on the first weekend in May of each year, continue to be the Company's outstanding attractions. In 1995, for the first time, Churchill Downs offered the simulcast of its races on Kentucky Derby Day to racetracks within Kentucky and continued the practice in 1996. In 1996, Derby weekend accounted for approximately 30% of total on-track pari-mutuel wagering and 35% of total on-track attendance for the 1996 Spring Meet. In July 1994, the Company began whole card simulcasting whereby the Company imports a full program or race card from host tracks located outside the state for pari-mutuel wagering purposes. Whole card simulcasting has created a major new wagering opportunity for patrons of the Company in both Kentucky and Indiana. The Company, through its subsidiary, HPLP, is majority owner and operator of Indiana's only pari-mutuel racetrack, Hoosier Park at Anderson. Hoosier Park conducted two Harness race meets, as well as simulcast wagering, during its first 16 months of operation. During 1995 improvements were made to Hoosier Park for the track's inaugural Thoroughbred meet. From January 1995 through October 1995, the Company opened off-track wagering facilities in Merrillville, Fort Wayne and downtown Indianapolis, Indiana. The license for the fourth facility in Jeffersonville, Indiana was surrendered in July 1995 because ownership of the tentative site was in question and resolution was not expected in the near future. The Company is continuing to evaluate sites for the location of a fourth satellite wagering facility. The Company's principal sources of income are commissions from on-track pari-mutuel wagers, commissions from intertrack and fees from interstate simulcast wagers, admissions and seating, concession commissions (primarily for the sale of food and beverages), and license, rights, broadcast and sponsorship fees. The Company's primary source of income is pari-mutuel wagering. Page 11 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) In Kentucky, licenses to conduct Thoroughbred race meetings and to participate in simulcasting are approved annually by the Kentucky Racing Commission based upon applications submitted by the racetracks in Kentucky, including the Company. Based on gross figures for on-track pari-mutuel wagering and attendance, the Company is the leading Thoroughbred racetrack in Kentucky. In Kentucky, the Company has been granted a license to conduct live racing during the period from April 27, 1996, through June 30, 1996, and from October 27, 1996, through November 30, 1996, for a total of 78 racing days. For 1997, the Company has been granted a license to conduct live racing during the period from April 26 through June 29, 1997, and from October 26 through November 29, 1997. In Indiana, licenses to conduct live Standardbred and Thoroughbred race meetings and to participate in simulcasting are approved annually by the Indiana Horse Racing Commission based upon applications submitted by the Company. Currently, the Company is the only facility in Indiana licensed to conduct live Standardbred or Thoroughbred race meetings and to participate in simulcasting. In Indiana, the Company has received a license to conduct live racing for a total of 133 racing days, including 80 days of Standardbred racing from April 25, 1996 through September 2, 1996, and 53 days of Thoroughbred racing from September 20, 1996 through November 30, 1996. The Company has requested a license to conduct live racing in 1997 for a total of 140 racing days, including 85 days of Standardbred racing from April 24 through August 24, 1997, and 55 days of Thoroughbred racing from September 12 through November 25, 1997. The Indiana Horse Racing Commission must rule on the request by December 31, 1996. The Company does not anticipate that it will receive dates substantially different from the dates requested. Page 12 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) The Company operated two live racing facilities and conducted simulcast wagering at four locations during the nine month period ended September 30, 1996. The chart below summarizes the results of these operations.
KENTUCKY INDIANA Nine Months Nine Months % Nine Months Nine Months % Ended Sept. 30, Ended Sept. 30, Increase Ended Sept. 30, Ended Sept. 30, Increase 1996 1995 (DECREASE) 1996 1995 (DECREASE) --------------- --------------- --------- --------------- --------------- --------- ON-TRACK - -------- Number of Race Days 48 46 4% 89 126 (35)% Attendance 685,228 686,189 0 118,928 204,114 (42) Handle $95,077,056 $88,436,906 8 $14,075,998 $20,492,181 (31) Avg. daily attendance 14,276 14,917 (4) 1,336 1,620 (18) Avg. daily handle $ 1,980,772 $1,922,541 3 $ 86,834 $ 162,636 (47) Per capita handle $138.75 $128.88 8 $64.98 $100.40 (35) INTERTRACK/SIMULCAST-HOST (SENDING) Number of Race Days 48 46 4 89 108 (18) Handle $245,018,693 $137,265,922 78 $ 6,118,208 $7,802,709 (22) Avg. daily handle $5,104,556 $2,984,042 71 $ 68,744 $ 72,247 ( 5) INTERTRACK/SIMULCAST-RECEIVING* Number of Race Days 160 163 (2) 955 542 76 Attendance 361,018 377,254 (4) ** 225,091 ** Handle $95,883,152 $89,630,038 7 $87,991,052 $63,046,805 40 Avg. daily attendance 2,256 2,314 (3) ** 415 ** Avg. daily handle $599,270 $549,878 9 $ 92,137 $116,323 (21) Per capita handle $265.59 $237.59 12 ** $280.09 ** * The Company's Indiana operations include three separate simulcast wagering facilities. ** Attendance figures are not kept for the off-track wagering facilities in Indianapolis, Fort Wayne, or for simulcast-receiving at Hoosier Park.
Page 13 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) With the advent of whole card simulcasting, the Company conducts interstate simulcasting virtually year-round on multiple racing programs each day from around the nation. The number of receiving days has increased in 1996 when compared to 1995 because of additional off-track wagering facilities being opened in Indiana. During 1995, simulcast wagering was being conducted at Hoosier Park in Anderson, Indiana and beginning January 25, 1995 at Merrillville, Indiana. Two additional simulcast facilities were opened during 1995, one in Ft. Wayne, Indiana on April 25, 1995, and the other in Indianapolis, Indiana in October 25, 1995. Simulcast wagering was conducted at all four facilities throughout the nine month period ended September 30, 1996. For 1996, the Company has been granted a license to operate simulcast receiving locations in Kentucky and Indiana for any and all possible dates from January 1 through December 31 and intends to receive simulcasting on all possible days. Hoosier Park may ultimately be supported by a fourth whole card simulcasting facility. An increase in the number of days or facilities is expected to enhance operating results. Because the business of the Company is seasonal, the number of persons employed will vary throughout the year. Approximately 600 individuals are employed on a permanent year-round basis. During the live race meetings, as many as 2,600 persons are employed. By the end of the second quarter of 1997, as many as five Indiana riverboats may be operating along the Ohio River, with one of the nation's largest complexes to be located 10 miles from Louisville in Harrison County, Indiana. Studies project that direct competition with these boats could result in as much as a 30% decline in on-track wagering at Churchill Downs and a 20% decline in Sports Spectrum business. In response, the Company's Board of Directors passed a resolution at its June 13, 1996 meeting instructing the Company's management to aggressively pursue alternative forms of gaming at its racetrack facilities in Louisville. The integration of alternative gaming products at the racetrack is one of four core business strategies developed by the Company to grow its live racing program. Management has been positioning the Company to compete in this changing environment for the past several years by strengthening its flagship operations, increasing its share of the interstate simulcast market, and geographically expanding its racing operations into Indiana. The Company currently is working to build a consensus within Kentucky's horse industry for a plan to offer alternative gaming products exclusively at state racetracks. On May 7, 1996 the Company purchased 58,650 shares of common stock at a total cost of $2,346,001. On August 2, 1996 the Company issued 3,909 shares of it common stock to employees under its Stock Purchase Plan for total proceeds of $112,941. Additionally, on September 27, 1996 the Company purchased 75,600 shares of common stock at a total cost of $2,608,200. These purchases had a positive effect on earnings per share, adding $.01 to earnings per share for the quarter ended September 30, 1996 and $.02 to earnings per share for the nine month period ended September 30, 1996. The Company expects 1996 total earnings per share to benefit by approximately $.03 as a result of the purchases. Page 14 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) COMPARISON OF NINE MONTHS ENDED SEPTEMBER 30, 1996 TO 1995 Net revenue during the nine months ended September 30, 1996 increased $9.0 million. Kentucky operations contributed 39%, or $3.5 million to the total increase, with Simulcast-Host showing the largest increase at $1.5 million. Simulcast-Host represents revenues generated by transmitting the Company's live races at Churchill Downs outside the state of Kentucky to outlets across the nation. The number of outlets increased from 226 in 1995 to 401 in 1996. On-track wagering on the Company's live races at Churchill Downs was 3.2% below 1995. This decrease was offset by an increase in wagering on whole card simulcast races during 41 days of the live meet. Indiana operations contributed $5.5 million, or 61%, to the revenue increase. Simulcast-Receiving increased $6.6 million primarily as a result of the increase in the number of receiving facilities in 1996. On-track revenue decreased at Hoosier Park by $1.9 million when compared to 1995 primarily due to the Standardbred live racing meet starting three weeks later and having one less race day per week this year, resulting in 24 fewer race days this year, as well as 13 fewer race days this year due to the Thoroughbred race meet starting one month later in 1996. Riverboat admissions revenue, which is the Indiana riverboat admissions tax that is payable to licensed racetrack facilities per Indiana state law, has increased by $1.1 million in 1996, as this tax was not in effect during the nine month period ended September 1995. Page 15 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued)
NET REVENUE SUMMARY Nine Months Nine Months 1996 VS. 1995 Ended % To Ended % To September 30, Total September 30, Total $ % 1996 Revenue 1995 Revenue Change Change ------------- ------- ------------- ------- ------ ------ Pari-Mutuel Revenue: On-track $16,005,640 20% $18,062,027 25% $(2,056,387) (11)% Intertrack-Host 4,906,386 6 4,215,982 6 690,404 16 Simulcast-Receiving 26,731,940 33 19,320,361 27 7,411,579 38 Simulcast Host 7,473,423 9 5,952,802 8 1,520,621 26 ------------ ---- ------------ ---- ------------ --- $55,117,389 68% $47,551,172 66% $ 7,566,217 16% Admission & Seat Revenue 10,978,504 14 11,089,122 16 (110,618) (1) License, Rights, Broadcast & Sponsorship Fees 5,390,737 7 5,425,232 8 (34,495) (1) Concession Commission 2,152,272 3 2,096,468 3 55,804 3 Program Revenue 2,457,357 3 2,257,842 3 199,515 9 Riverboat Admissions Revenue 1,073,188 1 0 0 1,073,188 N/A Derby Corporate Village 1,128,270 1 998,940 1 129,330 13 Other 1,843,789 3 1,751,173 3 92,616 5 ----------- ---- ----------- ---- ----------- ---- $80,141,506 100% $71,169,949 100% $ 8,971,557 13% =========== ==== =========== ==== =========== ====
Page 16 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) Operating expenses increased $6.7 million during the nine month period. Gross margin remained relatively flat, increasing from 23.6% to 23.8% through September 30, 1996. Changes in specific expense categories follow. Purse expense increased $2.6 million due largely to the increase in Simulcast-Receiving revenue in Indiana as a result of the increased number of receiving locations, as well as an increase in handle, in 1996. In Kentucky and Indiana purse expense varies directly with pari-mutuel revenues and is calculated as a percentage of the related revenue and may change from year to year pursuant to contract or statute. The $779,000 increase in Advertising, Marketing and Publicity is due largely to the marketing of the satellite wagering facilities in Indiana. Approximately $300,000 was spent as part of an intensive marketing campaign in Indiana with approximately $150,000 being spent in each of the Fort Wayne and Hoosier Park (Anderson, Indiana) areas. Response to the marketing efforts was positive and the goal is to maintain increased handle as marketing support is reduced. Additionally, new marketing programs such as the Twin Spires Club and Winners Circle Sponsorship, along with expenses incurred in conjunction with ESPN's Derby Week coverage, also caused increases during the nine month period. Audio, Video and Signal Distribution expense increased $227,000 due primarily to the additional facility in Indiana. Totalisator and Simulcast Host Fee expenses increased for the nine month period $259,000 and $1.8 million, respectively. These expenses are related to the operation of the off-track wagering facilities in both Kentucky and Indiana. Totalisator expense is based on total wagers taken at the facilities. Simulcast host fees are paid to the track whose live races are being simulcast at the facilities. As total wagers increase, these expenses, along with purses, increase accordingly. Program expenses increased $285,000 from September 1995 to September 1996. This is primarily attributed to higher paper cost in Kentucky, as well as the addition of the third Indiana satellite wagering facility and a higher than expected scrap rate in Indiana. Maintenance and Utilities increased $294,000 and $462,000, respectively. General repairs at the four Indiana facilities account for the increase in maintenance, which includes expenses for winter storm damage and supplies. Utilities increased overall due to the unseasonably cold winter temperatures and the additional facility in Indiana. Facility rent in 1996 is attributable to the Indianapolis simulcast facility. Page 17 of 33
CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) OPERATING EXPENSE SUMMARY Nine Months Nine Months Ended % To Ended % To 1996 VS. 1995 September 30, Total September 30, Total $ % 1996 Expense 1995 Expense Change Change Purses: On-track $ 8,399,385 14% $ 9,143,972 17% $ (744,587) (8)% Intertrack-Host 2,262,832 4 1,937,552 3 325,280 17 Simulcast- Receiving 8,605,144 14 6,695,426 12 1,909,718 29 Simulcast-Host 3,784,604 6 2,633,190 5 1,151,414 44 ------------ ---- ----------- --- ----------- --- $23,051,965 38 $20,410,140 37 $2,641,825 13 Wages and Contract Labor 11,823,911 19 11,751,919 21 71,992 1 Advertising, Marketing & Publicity 2,976,679 5 2,197,422 4 779,257 35 Racing Relations & Services 1,036,211 2 1,070,354 2 (34,143) (3) Totalisator Expense 967,192 2 707,819 1 259,373 37 Simulcast Host Fee 5,571,135 9 3,807,239 7 1,763,896 46 Audio/Video & Signal Distribution Expense 1,720,787 3 1,494,017 3 226,770 15 Program Expense 1,817,351 3 1,532,121 3 285,230 19 Depreciation & Amortization 3,441,832 5 3,401,628 6 40,204 1 Insurance, Taxes & License Fees 1,950,288 3 1,932,474 4 17,814 1 Maintenance 1,422,775 2 1,128,888 2 293,887 26 Utilities 2,006,843 3 1,544,668 3 462,175 30 Derby Corporate Village 436,323 1 404,478 1 31,845 8 Facility/Land Rent 484,311 1 0 0 484,311 N/A Other meeting expense 2,356,413 4 2,989,445 6 (633,032) (21) ----------- ---- ----------- ---- ---------- ---- $61,064,016 100% $54,372,612 100% $6,691,404 12% =========== ==== =========== ==== ========== ====
Page 18 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) Selling, general and administrative expenses remained relatively flat during the nine month period, increasing $79,000. Interest expense was down $167,000 as positive cash flow from operations has allowed the Company to pay down its line of credit. As of May 7, 1996 the outstanding balance on the line of credit was completely retired. COMPARISON OF THREE MONTHS ENDED SEPTEMBER 30, 1996 TO THREE MONTHS ENDED SEPTEMBER 30, 1995 Net revenue increased $759,000 due primarily to an increase in Indiana Riverboat Admissions revenue. This admissions tax was not in effect during the nine month period ended September 1995. Operating expenses increased by $375,000 primarily due to the increase in Purse Expense related to the increase in Indiana Simulcast-Receiving revenue. Selling, General, and Administrative expenses decreased $406,000 during the quarter. This is primarily due to expenses incurred in 1995 relating to the opening of the Indianapolis simulcast wagering facility. COMPARISON OF THREE MONTHS ENDED SEPTEMBER 30, 1996 TO THREE MONTHS ENDED JUNE 30, 1996 Net revenues decreased $41.0 million primarily due to the $49.2 million in live racing revenue at Churchill Downs during the second quarter. Churchill Downs' second quarter included 48 live racing days versus no live racing during the three months ended September 30, 1996. This decrease was partially offset by an increase in simulcast receiving days in the third quarter. Operating expenses decreased $18.2 million also due to the live racing days. Selling, general and administrative costs for the third quarter of 1996 were $1.8 million, down from $2.1 million in the quarter ended June 30, 1996. This decrease is primarily due to costs related to the live race meet at Churchill Downs in the second quarter. Page 19 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) SIGNIFICANT CHANGES IN THE BALANCE SHEET DECEMBER 31, 1995 TO SEPTEMBER 30, 1996 The cash balances at September 30, 1996 were $3.7 million higher than December 31, 1995 due to the cash generated during 48 live race days at Churchill Downs, principally Kentucky Derby and Oaks weekend, and 89 live race days at Hoosier Park. Cash balances during May and June are historically at the highest levels of the year, and they decrease as the year progresses due to normal business operations. Accounts receivable at September 30, 1996 were $1.1 million higher than December 31, 1995 due primarily to the Indiana Riverboat Admission tax which had not been received as of September 30, 1996. The first riverboat opened in December 1995. Property, plant & equipment increased by $2.3 million as a result of routine capital spending throughout the Company, as well as an expansion of the Churchill Downs General Office. Accounts payable at September 30, 1996 were $6.5 million higher than at December 31, 1995 due in part to $2.6 million which was payable for the repurchase of Churchill Downs stock. Also, purses payable increased $1.3 million due to the Indiana Riverboat Admissions tax and $610,000 due to the funds generated by the Indianapolis simulcast facility. Additionally, Churchill Downs owes the State of Kentucky $701,000 for mutuel tickets which have been outstanding for more than two years. Deferred revenue was lower at September 30, due to the significant amount of admission and seat revenue that was received in advance at December 31 and recognized as income in May 1996 for the Kentucky Derby and Oaks. Notes payable were $3.4 million lower at September 30, 1996 as positive cash flow has allowed the Company to eliminate its outstanding bank debt. However, Hoosier Park recognized $2.9 million in debt due to the Conseco purchase of 10% of the partnership. Dividends payable decreased by $1.9 million due to the payment of the dividend in January 1996. Income taxes payable at September 30, 1996 relate to the estimated expense due for the nine month period, less any estimated tax payments. The increase in earnings has resulted in a corresponding increase in income taxes payable. Page 20 of 33 CHURCHILL DOWNS INCORPORATED ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (continued) SIGNIFICANT CHANGES IN THE BALANCE SHEET SEPTEMBER 30, 1995 TO SEPTEMBER 30, 1996 Cash balances at September 30, 1996 are $5.9 million above September 30, 1995 principally due to payments in 1995 for construction of the wagering facilities in northern and central Indiana. Accounts receivable at September 30, 1996 are up due to the Indiana Riverboat Admissions tax. Property, plant & equipment increased by $2.6 million due to routine capital spending throughout the Company, as well as an expansion of the Churchill Downs General Office. Accounts payable increased by $5.6 million primarily due to the amount payable for the repurchase of Churchill Downs stock. Additionally, the purses payable increased $600,000 due to the Indiana Riverboat Admissions tax and $600,000 due to a larger carryover from the 1996 Churchill Downs Spring Meet than in 1995. Churchill Downs also owes the State of Kentucky $701,000 for mutuel tickets which have been outstanding for more than one year. LIQUIDITY AND CAPITAL RESOURCES Working capital for the nine months ended September 30, 1996 and September 30, 1995 is as follows: SEPTEMBER 30 ---------------------------------- 1996 1995 Working capital deficiency $( 8,080,963) $(6,786,248) Working capital ratio .62 to 1 .45 to 1 The working capital deficiency is primarily a result of the nature and seasonality of the Company's business. Cash flows provided by operations were $16.2 million for the nine months ended September 30, 1996; $16.5 million for the twelve months ended December 31, 1995; and $11.7 million for the nine months ended September 30, 1995. Management believes cash flows from operations during 1996 and funds available under the Company's unsecured line of credit will be sufficient to fund dividend payments (historically about $1.9 million) and additions and improvements to the property, plant and equipment and general office which are expected to be approximately $3.0 million. The Company has a $20,000,000 unsecured line-of-credit available with $20 million available at September 30, 1996 to meet working capital and other short-term requirements. Management believes that the Company has the ability to obtain additional long-term financing should the need arise. Page 21 of 33 CHURCHILL DOWNS INCORPORATED PART II. OTHER INFORMATION Item 6. EXHIBITS AND REPORTS ON FORM 8-K. A. Exhibit 10 - Churchill Downs Incorporated 1996 Incentive Compensation Plan B. During the quarter ending September 30, 1996, no Form 8-K's were filed by the Company. Page 22 of 33 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934 the registrant has duly caused this amendment to be signed on its behalf by the undersigned hereunto duly authorized. November 13, 1996 /S/THOMAS H. MEEKER Thomas H. Meeker President November 13, 1996 /S/VICKI L. BAUMGARDNER Vicki L. Baumgardner, Treasurer (Principal Financial and Accounting Officer) Page 23 of 33 EXHIBIT INDEX NUMBERS DESCRIPTION BY REFERENCE TO (10)(c) Churchill Downs Incorporated Page 25 Incentive Compensation Plan (1996) Page 24 of 33


                            CHURCHILL DOWNS INCORPORATED
                         INCENTIVE COMPENSATION PLAN (1996)

                                      ARTICLE 1

                                       PURPOSE

            The purpose of the CHURCHILL DOWNS INCORPORATED INCENTIVE
COMPENSATION   PLAN  is  to  promote  the  interests  of  the  Company  and  its
stockholders  by  providing  greater   incentives  to  officers  and  other  key
management  employees by rewarding them for services  rendered with compensation
in an amount which is directly related to the success of the Company.

                                      ARTICLE 2

                                     DEFINITIONS

            2.1 DEFINITIONS.  The following words and phrases, when used herein,
unless their  context  clearly  indicates  otherwise,  shall have the  following
respective meanings:

                  A.    BENEFICIARY.  A person or persons (natural or otherwise)
     designated by a Participant in accordance with the provisions of Article 8
     to receive any benefits which shall be payable under this Plan.

                  B.    BOARD.  The Board of Directors of Churchill Downs 
     Incorporated.

                  C.    BUDGET.  The annual operating budget approved by the 
     Board for each year during the term of the Plan.

                  D     COMPANY.  Churchill Downs Incorporated and its 
     subsidiaries.

                  E     DISABILITY. A physical or mental condition arising after

     the  Effective  Date hereof which  qualifies a Participant  for  disability
     benefits under the Social Security Act in effect on the date of disability.

                  F     EARNINGS PER SHARE.  The  annual  net  income  of   the 
     Company on  a consolidated  basis,  before  federal and state income taxes,
     after any allowance  for payments  made or to be made under this Plan,  and
     after  inclusion  of  all  extraordinary  revenues  and  deduction  of  all
     extraordinary  expenses,  divided by the  outstanding  common  stock of the
     Company  as of fiscal  year  end,  all as  calculated  in  accordance  with
     generally accepted accounting principles consistently applied and confirmed
     by the audit report of the Company's independent public accountants.

                  G.    EFFECTIVE DATE.  January 1, 1996.

                  H.    INCENTIVE COMPENSATION AWARD.  The award as defined in 
     Article 6.  Such  award  shall be an "Annual Incentive Compensation Award".

                                   Page 25 of 33





                  I.    PARTICIPANT.  An employee of the Company who is selected
     for  participation in the Plan in accordance with the provisions of Article
     5. For  purposes  of  Articles  7 and 8, the term  Participant  shall  also
     include a former employee who is entitled to benefits under this Plan.

                  J.    PARTICIPATION CLASSIFICATION.  The classification 
     assigned to each Participant in accordance with the provisions of Article 5

                  K.    PARTICIPATION PERCENTAGE.  The percentages of participa-
     tion in the Plan as defined in Article 6.

                  L.    PERCENTAGE ACHIEVEMENT LEVEL.  The percentages 
     established  annually by the  Committee to be used,  as provided in Section
     6.2, in computing Annual Incentive  Compensation  Awards based upon partial
     achievement of a Performance Goal.

                  M.    PERFORMANCE GOAL.  The performance goals as defined in 
     Article 6 and SCHEDULE A.

                  N.    PLAN.  The Churchill Downs Incorporated Incentive 
     Compensation Plan (1996).

                  O.    PLAN YEAR.  The twelve-month period commencing on 
     January 1 of one calendar year and ending on December 31 of the same 
     calendar year, which period is also the Company's fiscal year.

                  P.    SALARY.  The Participant's base annual salary as set by 
     either the Compensation Committee of the Board or the Company's chief 
     executive officer.

                  Q.    TERMINATION DATE.  December 31, 1996, or such earlier 
     date as may be determined under Section 9.2.

            2.2 CONSTRUCTION. The masculine gender, where appearing in the Plan,
shall be deemed to include  the  feminine  gender,  unless the  context  clearly
indicates to the contrary.

                                      ARTICLE 3

                                   ADMINISTRATION

            3.1   COMMITTEE.  The Plan shall be administered by the Compensation
Committee of the Board (hereinafter the "Committee").

            3.2 COMMITTEE'S  POWER AND AUTHORITY.  The Committee shall have full
and complete authority and power, subject only to the direction of the Board and
authorization  by the Board, to administer the Plan in accordance with its terms
and carry out the provisions of the Plan. The Committee shall interpret the Plan
and shall determine all questions,  factual, legal or otherwise,  arising in the
administration, interpretation and application of the Plan, including but not

                                   Page 26 of 33





limited to questions of eligibility  and the status and rights of  Participants,
Beneficiaries and other persons.  The Committee shall have any and all power and
authority  (including  discretion with respect to the exercise of such power and
authority)  which  shall  be  necessary,   properly  advisable,   desirable,  or
convenient  to  enable  it to carry out its  duties  under  the Plan.  By way of
illustration  and not  limitation,  the Committee is empowered and authorized to
make rules and  regulations  in respect  to the Plan not  inconsistent  with the
Plan; to determine,  consistently therewith,  all questions that may arise as to
the  eligibility,  benefits,  status and right of any person  claiming  benefits
under the Plan;  to determine  whether a  Participant  was  terminated  for just
cause;  and subject to and consistent with, any applicable laws, to make factual
determinations,  to  construe  and  interpret  the Plan and  correct any defect,
supply any  omissions or reconcile  any  inconsistencies  in the Plan.  Any such
determination by the Committee shall  presumptively be conclusive and binding on
all persons.  The regularly  kept records of the Company shall be conclusive and
binding  upon all persons  with  respect to a  Participant's  date and length of
employment,  time and amount of salary and the manner of payment  thereof,  type
and length of any  absence  from work and all other  matters  contained  therein
relating to employment.  All rules and  determinations of the Committee shall be
uniformly and consistently applied to all persons in similar circumstances.

            3.3  COMMITTEE'S  ANNUAL  REVIEW.  The  Committee  shall  review the
operation of the Plan to determine its  effectiveness in promoting its operating
results and the shareholders'  investment;  further,  the Committee shall report
annually  to the  Board on its  findings  and make such  recommendations  as the
Committee deems appropriate.

                                      ARTICLE 4

                           EFFECTIVE DATE AND TERMINATION

            The Plan shall be  effective  as of January 1, 1996.  The Plan shall
terminate  on  December  31,  1996,  except  with  respect to the payment of any
Incentive  Compensation Awards which may become due and payable  thereafter,  or
unless terminated earlier by action of the Board under Section 9.2.

                                      ARTICLE 5

                            ELIGIBILITY AND PARTICIPATION

            5.1  ELIGIBILITY.  All  Company  officers  and other key  management
employees  who are  employed by the Company on the date of the  adoption of this
Plan and who are specifically  designated by the Committee as Participants shall
be Participants in the Plan as of January 1, 1996. In addition, any officers and
other key management employees who are subsequently  designated by the Committee
as participants shall become Participants in the Plan on the date established by
the Committee for such participation. Once an employee becomes a Participant, he
will remain a Participant  until the earliest of: [i]  termination of this Plan;
[ii] termination of his active service with the Company; or [iii] termination of
his status as a Participant  by decision of the  Committee;  provided,  however,
that a Participant will be terminated from participation in the Plan only at the
beginning of a Plan Year.

            5.2   CLASSIFICATIONS  OF  PARTICIPANTS.   Simultaneous   with   the
Committee's designation of an  employee as a  Participant, the  Committee  shall
designate  in  which of  four (4) classifications of

                                   Page 27 of 33





Participants the employee shall participate.  Such Participation Classifications
shall be known as "Class A," "Class B," "Class C," and "Class D." The  Committee
may change the Class  designation  of a  Participant  as of the beginning of any
Plan Year.

                                      ARTICLE 6

                        ANNUAL INCENTIVE COMPENSATION AWARDS

            6.1 PERFORMANCE GOALS. Annual Incentive Compensation Awards shall be
determined on the basis of the Company  achieving the  Performance  Goals within
the  following  range as measured by the  Company's  Earnings  Per Share for the
applicable  year: the "Threshold Goal" (90% of the Earnings Per Share target set
in the  applicable  Budget),  the "Target  Goal" (100% of the Earnings Per Share
target  set in the  applicable  Budget)  and the  "Maximum  Goal"  (115%  of the
Earnings Per Share target set in the applicable  Budget).  The Performance Goals
established by the Committee for the Plan Year  commencing  January 1, 1996, are
set forth on SCHEDULE A.

            6.2  COMPUTATION OF AWARD.  For each Plan Year for which the Company
achieves the "Threshold Goal", each Participant shall, subject to adjustments in
accordance   with  Sections  6.3  and  6.4,  be  awarded  an  Annual   Incentive
Compensation Award which shall be computed by multiplying: (i) the Participant's
Salary  for the Plan Year;  by (ii) the  Participation  Percentage,  as shown on
SCHEDULE  B for the  Participant's  Class;  by (iii) the  applicable  Percentage
Achievement  Level as  established  annually by the  Committee.  The  Percentage
Achievement  Levels for the Plan Year commencing  January 1, 1996, are set forth
on SCHEDULE C.

            6.3  DISCRETIONARY  AWARD.  For each Plan Year for which the Company
achieves the  Threshold  Performance  Goal,  one hundred  percent  (100%) of the
Annual  Incentive  Compensation  Award  shall be awarded to the Chief  Executive
Officer  ("CEO") (a Class A  Participant),  without regard to the achievement of
any additional performance standards; all other Participants shall automatically
be awarded the following  percentage of the Annual Incentive  Compensation Award
without regard to the achievement of any additional performance standards:

                        CLASS              PERCENTAGE AMOUNT
                  B                             75%
                  C                             50%
                  D                             25%

Notwithstanding  the provisions of Section 6.2, the remaining  percentage of the
Annual Incentive  Compensation  Award for all Participants  (other than the CEO)
shall  be  awarded  in the sole  discretion  of the CEO if the  Participant  has
achieved certain  performance  standards  particular to his or her position with
the Company.

            6.4   ADJUSTMENTS TO ANNUAL INCENTIVE COMPENSATION AWARD.  An Annual
Incentive Compensation Award shall be adjusted by any one or more of the follow-
ing adjustments:

                  A.    In the event a Participant shall, during a Plan Year, 
     die, retire, go on a

                                   Page 28 of 33





      leave of absence with the Company's consent,  terminate  employment due to
      Disability,  or be  terminated  without just cause,  the Annual  Incentive
      Compensation  Award  for that  Participant  for such  Plan  Year  shall be
      reduced,  pro rata,  based on the number of days in such Plan Year  during
      which he was not a Participant.

                  B. In the event that during a Plan Year a Participant shall be
      discharged for just cause or shall voluntarily resign for any reason other
      than  Disability,   the  Annual  Incentive  Compensation  Award  for  that
      Participant shall be reduced to zero, and no Annual Incentive Compensation
      Award shall be payable to that Participant for such Plan Year.

                                      ARTICLE 7

                                 PAYMENT OF BENEFITS

            7.1 METHOD OF PAYMENTS.  As soon as the Committee has determined the
amount of all of the Annual Incentive  Compensation  Awards at the end of a Plan
Year, it shall instruct the Company to pay each award in cash in one lump sum.

                                      ARTICLE 8

                            DESIGNATION OF BENEFICIARIES

            A  Participant  may  file  with the  Committee  a  designation  of a
Beneficiary or  Beneficiaries  in writing,  which  designation may be changed or
revoked by the Participant's sole action, provided that the change or revocation
is filed with the Committee in writing. If a Participant dies, any benefit which
the  Participant is entitled to receive under the Plan shall be delivered to the
Beneficiary  or  Beneficiaries  so  designated,  or if no  Beneficiary  has been
designated  or survives the  Participant,  shall be delivered to the Executor or
Administrator of the Participant's estate.

                                      ARTICLE 9

                              MISCELLANEOUS PROVISIONS

            9.1 OTHER PLANS.  Any payment made under the provisions of this Plan
shall be includable  in or  excludable  from a  Participant's  compensation  for
purposes  of any  other  qualified  or  nonqualified  benefit  plan in which the
Participant  may be eligible to  participate  by  reference to the terms of such
other plan.

            9.2 PLAN AMENDMENT AND TERMINATIONS. The Company, acting through the
Committee or the Board,  reserves  the right to amend and to terminate  the Plan
for any reason and at any time.  Any amendment or termination of this Plan shall
not  affect  the right of any  Participant  or his  Beneficiary  to  receive  an
Incentive Compensation Award after it has been earned.

            9.3   RIGHT TO TRANSFER, ALIENATE AND ATTACH.  Except to the extent 
that a Participant may designate a Beneficiary under the provisions contained in
Article 8, the right of any Participant or any

                                   Page 29 of 33





beneficiary to any benefit or to any payment  hereunder  shall not be subject in
any  manner  to  attachment  or  other  legal  process  for  the  debts  of such
Participant or Beneficiary; and any such benefit or payment shall not be subject
to anticipation,  alienation, sale, transfer, assignment or encumbrance,  except
to the extent that the right to such benefit is  transferable by the Participant
by will or the laws of descent and distribution.

            9.4 INDEMNIFICATION.  No member of the Board or of the Committee and
no  officer or  employee  of the  Company  shall be liable to any person for any
action  taken  in  connection  with  the  administration  of  this  Plan  unless
attributable  to his own fraud or willful  misconduct;  nor shall the Company be
liable to any person for any such action unless attributable to fraud or willful
misconduct on the part of a director, officer or employee of the Company.

            9.5 NON-GUARANTEE OF EMPLOYMENT.  Neither the existence of this Plan
nor any  award or  benefit  granted  pursuant  to it shall  create  any right to
continued  employment of any Participant by the Company.  No Participant  shall,
under any circumstances,  have any interest whatsoever, vested or contingent, in
any particular  property or asset of the Company by virtue of any award,  unpaid
bonus or other accrued benefit under the Plan.

            9.6  SOURCE  OF  PAYMENT.  No  special  or  separate  fund  shall be
established or other segregation of assets made with respect to any immediate or
deferred  payment  under the Plan.  All payment of awards shall be made from the
general  funds  of  the  Company.  To  the  extent  that  a  Participant  or his
Beneficiary  acquires a right to receive  payments  under this Plan,  such right
shall be no greater than that of any unsecured general creditor of the Company.

            9.7  WITHHOLDING  TAXES.  The Company shall have the right to deduct
from all  payments  made to the  Participant,  whether  pursuant to this Plan or
otherwise,  amounts required by federal,  state or local law to be withheld with
respect to any payments made pursuant to this Plan.



                                   Page 30 of 33







                                     SCHEDULE A


                      FISCAL YEAR 1996 ANNUAL PERFORMANCE GOALS


            ANNUAL PERFORMANCE LEVEL      EARNINGS PER SHARE


                  Threshold               90% of Budget - $1.30

                  Target                  100% Budget - $1.44

                  Maximum                 115% of Budget - $1.66















                                   Page 31 of 33






                                     SCHEDULE B


                                 PARTICIPATION PERCENTAGE


                        CLASS                         TARGET GOAL

                        A                                   45%

                        B                                   35%

                        C                                   25%

                        D                                   20%







                                      Page 32 of 33



SCHEDULE C PERCENTAGE ACHIEVEMENT LEVELS Calendar Year 1996 EPS-AFTER ICP $1.30 $1.31 $1.32- $1.34 $1.35- $1.37 $1.38 $1.39- $1.41 $1.42- $1.44 $1.33 $1.36 $1.40 $1.43 % of EPS 90% 91% 92% 93% 94% 95% 96% 97% 98% 99% 100% Target Percentage 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100% Achievement Level EPS-AFTER ICP $1.45 $1.46- $1.48- $1.50 $1.51 $1.52- $1.54 $1.55- $1.57 $1.58- $1.60 $1.47 $1.49 $1.53 $1.56 $1.59 % of EPS 101% 102% 103% 104% 105% 106% 107% 108% 109% 110% 111% Target Percentage 105% 108% 110% 115% 118% 120% 125% 128% 130% 135% 138% Achievement Level EPS-AFTER ICP $1.61 $1.62- $1.64 $1.65- $1.63 $1.66 % of EPS 112% 113% 114% 115% Target Percentage 140% 145% 148% 150% Achievement Level
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5 1 U.S. Dollars 9-MOS DEC-31-1996 JAN-01-1996 SEP-30-1996 1 9,546,648 0 3,152,738 35,000 0 12,962,393 99,743,493 36,141,096 80,387,746 21,043,357 0 0 0 3,493,013 46,717,875 80,387,746 80,141,506 80,141,506 61,064,016 66,729,684 511,168 35,000 238,515 13,684,475 5,490,000 0 0 0 0 8,194,475 $2.19 $2.19